Intellectual Property & Takedown

1. What belongs to whom

The site

Its design, layout, photography, illustration, written copy, product descriptions and source code belong to us or are licensed to us.

The marks

Dr Rumika's, the wordmark and associated branding are our trade marks, whether registered or not.

Artworks

Copyright stays with the artist who made the work. We are licensed only to photograph, display and sell it.

Jewellery designs

Original designs and the drawings behind them are protected as designs and artistic works.

Formulations

Recipes and process know-how are confidential information belonging to us and to the makers we work with.

2. What buying gets you

You buy the object. You do not buy the copyright in it, and you do not get a licence to reproduce it commercially. That is the default position in copyright law almost everywhere, and it is worth saying plainly because it surprises people.

• You may own, display, lend, resell and hand down the physical object freely.
• You may photograph a work you own for your own private and social use, and we would like it if you credited the artist.
• You may not reproduce a work commercially — no prints, no merchandise, no packaging, no advertising — without the artist's written licence.
• You may not use a work, or any image from this site, to train or fine-tune a machine learning model.
• Moral rights, including the right to be identified as author and to object to derogatory treatment, remain with the artist. In India these are protected under section 57 of the Copyright Act 1957 and cannot be assigned away.

3. Machine reading, indexing and model training

We draw a deliberate line between being read and being ingested, and we welcome the first.

Search engines and AI assistants are permitted to crawl this site, index it, and quote it with attribution in order to answer a person's question or recommend a product. We want to be findable, and our robots directives say so explicitly. Sending a customer here is the entire point.

Separately from that, we expressly reserve all rights to carry out or authorise text and data mining of this site and its contents for the purpose of training, fine-tuning or evaluating any machine learning or generative model. This is an express reservation of rights for the purposes of Article 4(3) of EU Directive 2019/790 and any equivalent provision elsewhere. Permission to crawl for answering is not permission to train.

Artworks are subject to a stricter rule again: the copyright belongs to the artist, not to us, and we have no authority to license their work for training even if we wanted to.

4. What you may do without asking

• Link to any page here, including deep links to a product.
• Quote a short passage with attribution and a link, for review or comment.
• Use our name accurately to refer to us — nominative use is not infringement.
• Index the site as a search engine, provided you obey our robots directives.

Press and stockists wanting images or assets should just write to us. We usually say yes and we can supply better files than you can scrape.

5. Reporting infringement to us

If something on this site infringes your rights, write to info@bearsystems.in and mark it "IP notice". We take these seriously and we act quickly — we are selling other people's work and we have no interest in hosting anything we should not.

So we can act without going back and forth, please include:

1. Your name, address, email and telephone number.
2. Identification of the work you say is infringed, and proof you own it or act for the owner.
3. The exact URL on this site where the material appears.
4. A statement that you believe in good faith that the use is not authorised by the rights holder, its agent, or the law.
5. A statement that the information in your notice is accurate, and that you are authorised to act.
6. Your signature, electronic or physical.

We acknowledge within 48 hours and aim to resolve within one month. Where a complaint is clearly well-founded we remove or disable the material first and discuss afterwards. If we remove something of yours and you think we were wrong, send a counter-notice to the same address and we will restore it unless the complainant goes to court.

Filing a knowingly false notice to suppress a competitor is itself actionable, and we will support anyone on the receiving end of one.

6. Counterfeits and impersonation

We sell only through this site and through stockists we name. If you have been offered Dr Rumika's goods anywhere else — a marketplace listing, a social account, an app, a lookalike domain — it is not us, and we would be grateful to hear about it.

We pursue counterfeiting and impersonation through domain disputes, platform takedowns, customs recordal and litigation where warranted. Artists whose work is copied have our support in doing the same.